Parfetts has launched a Go Local pasta range in its depots and online, further extending its Italian-inspired food offering following the introduction of its own-label pasta sauces last month.
The three-strong range includes Spaghetti, Fusilli and Penne pasta varieties, priced at £1.19 per 500g pack. The range is said to give consumers a value-for-money choice, while retailers benefit from a healthy margin.
The pasta varieties also complement Parfetts own-label Tomato & Basil and Tomato & Chilli pasta sauces launched recently, both priced at £1.49 per 350g jar.
Go Local pasta is available to retailers in price-marked packs (PMP) of 12 x 500g for Spaghetti and 6 x 500g for Fusilli and Penne varieties.
The launch marks the latest addition to Parfetts’ growing own-label range, which is focused on providing both strong margins and value. The range is expected to expand to over 200 lines by the end of 2024.
Gurms Athwal, trading director at Parfetts, said: “Retail data shows that in 2021/2022, an average of 86g of pasta was consumed per person per week in UK households, making it a mealtime winner. The Go Local dried pasta range provides consumers with the most popular pasta shape varieties and exceptional value through clearly marked pricing while offering retailers significant profit margins. Our commitment lies in empowering retailers by supplying products that enable them to compete effectively in the marketplace.”
NAM Implications:
- Patently a complementary fit with Parfetts’ localised offering.
- And if its quality matches customer and consumer expectations…
- (determined by repeat sales, the only measure)
- …a potential lock-in of its customer base.
