Parfetts has launched a new cooking sauce range under its Go Local brand, with four variants – Jalfrezi, Tikka Masala, Tomato & Basil, and Tomato & Chilli.
All priced at £1.49 per 350g jar, the wholesaler stated that the range is designed to offer value for money to consumers, while retailers benefit from a 33% margin.
The Go Local cooking sauces come in price-marked packs (PMP), helping retailers “build consumer trust and drive sales”. Retailers can purchase the Go Local cooking sauce range in depots and online at £5.99 for a case of six.
The launch marks a new addition to Parfetts’ growing own-label range, which is focused on providing both strong margins and value. The range is expected to expand to over 200 lines by the end of 2024.
Gurms Athwal, trading director at Parfetts, said: “The Go Local cooking sauce range not only gives consumers excellent value with clear price-marked packs, but it also delivers outstanding margins for our retailers. We’re focused on supporting our retailers by offering products that help them compete effectively in the marketplace.”
