Vow Sports has launched Sparklean, a “world first” pea protein sparkling drink, in 1,400 Boots stores.
The company stated that Sparklean distinguishes itself as a “game-changer” in the market by offering a refreshing beverage that combines the goodness of a novel pea protein with an effervescent twist.
Each can of Sparklean contains 15g of protein and just 1g of carbs. The new type of pea protein in Sparklean is expected to appeal to a wide range of consumers, including those following keto and low-carb diets, individuals focused on weight loss, fitness enthusiasts aiming to build muscle, and those embracing plant-based and vegan lifestyles.
Priced at £2.50 per can, Sparklean will initially be available in Strawberry & Lime and Tropical flavours, with more variants scheduled to be released later this year.
“We are thrilled to introduce Sparklean to the UK market in partnership with Boots,” said Simon Stevens, CEO at Vow Sports Ltd. “This exclusive launch in 1,400 Boots stores showcases their commitment to offering innovative and sought-after products to their valued customers.”
Ray Brilus, Head of NPD at Vow Sports, added: “This marks the culmination of two years of hard work to develop a sparkling protein drink that matches the taste of consumers’ favourite canned soft drinks. Sparklean represents a new era in plant-based protein drinks, offering a delightful taste, refreshing fizz, and a visually captivating clear appearance.”
