Vue, the largest privately owned cinema operator in Europe, has selected PepsiCo as its soft drinks provider for the next five years, until 2030. The deal will see PepsiCo provide a range of colas and soft drinks by the summer for all of Vue’s 223 cinemas across eight European markets.
Tim Richards, Vue founder and CEO said: “We’re delighted to announce this new Europewide partnership with PepsiCo at this pivotal time for both Vue and the industry. Having a strong partner on board is essential as we continue to invest and innovate across the business to deliver to our customers the ultimate big screen experience.”
Angus Macdonald, Commercial SVP at PepsiCo, added: “We’re excited to begin this strategic partnership and our shared commitment to innovation presents great opportunities for us both. We have creative plans to further enhance the Vue guest experience, with our leading global and local brands, bringing flavour innovations and impactful experiences. We’re delighted to be further building our brands in the Away from Home Channel through this partnership.”
