PepsiCo has agreed a deal to become Wembley Stadium’s Official Carbonated Soft Drinks & Crisps Partner until 2030.
The agreement will see a range of PepsiCo beverages and crisps supplied throughout the national stadium. The partnership is a first for PepsiCo in the UK, supporting a national stadium and showcasing its soft drink and crisp brands like Walkers, Doritos, Cheetos and Pepsi MAX.
Adam Warner, Vice President, Global Sports & Entertainment Partnerships at PepsiCo, said: “This collaboration with Wembley Stadium brings our much-loved food & drink portfolio together with music and football under the most iconic roof in the UK. We are truly excited about this partnership and look forward to a journey that will not only strengthen our respective brands but also create memorable moments for fans.”
Mark Lynch, Stadium Director, added: “The Pepsi brand is recognised throughout the world and has a long-standing heritage in sport and entertainment. It makes them the perfect fit for Wembley Stadium.
“We look forward to working together and developing new activations that our guests can look forward to enjoying in the years ahead.”
