PepsiCo is supporting independent businesses this summer by offering ten entrants the chance to win up to £2,000 in its latest giveaway.
A first for the snack manufacturer, the giveaway will be open to both independent away-from-home operators and independent retailers. To enter, operators or retailers must purchase three cases of any qualifying product in a single transaction from a participating wholesaler and text to win by 31 August.
With the giveaway including RRP price-marked-packs, PepsiCo stated that it was helping retailers to tap into demand for the pack format at a time when consumers are after reassurance. RRP PMP’s also continue to play an important role within savoury snacking. Sharing RRP PMPs account for 42% of salty snacks value sales in the Crisps, Snacks and Nuts segment and continue to grow at 20.1% vs. previous year.
Mike Chapman, Head of Wholesale at PepsiCo, said: “The start of summer means more consumers visiting convenience stores and independent outlets, to prepare for a barbecue, grab a quick snack, or spend time with friends and family. At PepsiCo, we wanted to support our independent away-from-home and retailer colleague s through one of the busiest times of the year with our latest giveaway, helping them to invest in their outlets so that they can continue serving their communities.”
