PepsiCo is launching a new on-pack promotion across its Frazzles, Chipsticks, and Cheetos ranges in collaboration with Merlin Entertainments.
Running from 1st March until 30th June 2025, the promotion offers shoppers the chance to win one of 5,000 prizes. Each prize consists of four tickets to a pre-selected Merlin Entertainments UK attraction, such as Thorpe Park, nationwide SEA LIFE aquariums and Alton Towers Resort.
Wayne Newton, Senior Marketing Director for Walkers, commented: “Families are at the heart of this promotion. With Merlin Entertainments’ attractions offering an unmissable draw for families, and snacks that are perfect for all ages, retailers who stock the participating packs of Frazzles, Chipsticks, and Cheetos will be well-positioned to take advantage of a promotion that’s sure to drive both sales and footfall. The inclusion of PMPs in the promotion offers great value for consumers, making it an even more attractive option for those looking for affordable days out.”
The on-pack promotion will be available across grocery, impulse, and wholesale channels and supported by shopper marketing activity.
