Fruit-flavoured spring water brand, Perfectly Clear, is launching a new identity for its portfolio of drinks.
Perfectly Clear, which is produced by soft drinks manufacturer Clearly Drinks Limited, is rolling out new branding, which includes a consistent colour scheme throughout. This includes a new logo to help unify its selection of flavoured waters with a “premium look and feel”.
The design has then been enhanced further using fruit infusion imagery to bring the flavours to life as well as the key ‘sugar-free’ and ‘spring water’ product messaging appearing more prominently on the pack to help communicate its USPs against competitors.
Perfectly Clear stated that the new consistent identity and messaging will provide greater visibility and help the products stand out to consumers on-shelf and in marketing materials as a cohesive collection.
As part of the new brand identity, the refreshed portfolio will welcome two new flavours this summer – Blueberry & Apple and Cherry & Raspberry. The two new flavoured waters will be available in still 1.5L recyclable bottles (RRP. £1.10) and complement Perfectly Clear’s range of sparkling and still drinks.
Mark Robinson, Brand Manager for Perfectly Clear, said: “We have had some great success for the brand over recent years, securing listings in multiples, wholesalers and convenience retailers nationwide. Following this growth, we all agreed it was now time to further build lasting brand awareness in order to sit against our competitors in the fast-growing category. We wanted to build a brand identity that was evolutionary, premium and consistent for consumers and we are confident that our new branding does just that. We are pleased to be rolling this out to consumers from April and look forward to what the future holds for Perfectly Clear.”
The new branding will be supported by a consumer social marketing campaign and an ATL campaign, including video on demand, digital and press.
