Pernod Ricard has added to its no-alcohol portfolio with the launch of Beefeater 0.0%.
Based on the original Beefeater London Dry Gin, Beefeater 0.0% is claimed to maintain the brand’s citric and juniper-forward profile but without the alcohol.
Murielle Dessenis, Global VP Marketing Gins for The Absolut Group, said: “We are proud to be bringing to the no-alcohol category an elevated option, removing the need for consumers to compromise or miss out on the occasion. Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol.”
Beefeater 0.0% will initially launch in Spain, where it will complement Beefeater’s existing moderated drinking range.
