Pernod Ricard has expanded its Absolut vodka range beyond fruit-led flavours with the addition of a new honey-flavoured variant.
Launching exclusively in Tesco this month, Absolut Hunni is made with natural flavours and no added sugar to deliver a “premium, sweet vodka with a distinct flavour of golden honey”. It is designed to be mixed with lemonade.
Ian Peart, Commercial Director for Pernod Ricard UK, commented: “Absolut Hunni is our Queen Bee for 2024, providing flavoured vodka fans with a new and exciting flavour profile to sip and enjoy with friends either at home or in the on-trade.”
The launch of Absolut Hunni will be supported by a marketing campaign, which includes media, influencer and PR campaigns, as well as in-store and in-venue POS.
After the launch in Tesco, Absolut Hunni will roll out across the off- and on-trade in April.
