Pernod Ricard UK has introduced a new Spanish wine brand to its wine portfolio with the launch of Tapabrava, described as a “fusion of Spanish culture and modern wine making”.
Available in two varietals, a red blend (12.5% ABV) and a white blend (11.4% ABV), Tapabrava is said to “capture the essence of a tapas evening in Madrid’s Plaza Mayor, invoking memories of lively gatherings and delicious flavours.”
Tapabrava has launched in Asda and Tesco with an RRP of £8.
Lucy Bearman, Brand Director for Pernod Ricard UK, commented: “Tapabrava is all about bringing people together and embracing the beauty of Spain. Dinner occasions are integral to wine, there’s nothing better than quality time around the table, celebrating togetherness and raising a toast with friends.
“Our target audience enjoy quality over quantity and are always on the lookout for a good deal. They like entertaining at home, often cooking new meals, and choosing new wines to compliment food. Both varietals of Tapabrava have distinct characteristics, and an approachable style, from the intense and fruit-forward nature of the red blend to the bright and citric notes of the white blend.”
