Italian beer brand Peroni Nastro Azzurro has launched its first global winter campaign, encouraging audiences to “Live Every Moment, All Year Round”.
The multi-faceted campaign features a new advert that encourages viewers to consider the premium taste of Peroni Nastro Azzurro all year round, including the winter season.
Supported by a significant investment in the UK, the campaign is currently in Cinema’s nationwide, with a wider global roll-out in 2024. London will see a focused campaign this December with a London bus takeover and LED-infused wraps to help drinkers consider Peroni Nastro Azzurro for their festive social occasions. The advert will be supported by nationwide OOH activity featuring the first winter-focused creative from the Italian beer brand. The campaign will also see the launch of Limited edition Peroni Nastro Azzurro multipacks and secondary packaging across major supermarkets and retailers from November.
Camilla Scognamiglio, Global Marketing Manager at Peroni Nastro Azzurro, said: “We saw an opportunity to put our premium lager at the forefront of the festive season, bringing people together through an emotive narration, the story warms the heart as well as the beer palette. This is Peroni Nastro Azzurro’s first-ever winter marketing campaign, and we are confident that our authentic Italian-inspired creative will encourage audiences to live every moment with its premium and uplifting taste.”
