Leading kids yoghurt brand, Petits Filous by Yoplait, has unveiled colourful limited-edition packaging, an on-pack competition, and new characters hidden under each lid of the range.
“Our insights show that children want their enjoyment of Petits Filous to go beyond the great taste it already delivers, so we’ve added much more to our products; new packaging, new characters and lots of chances to win amazing prizes, including a family trip to DisneyLand Paris,” said Ewa Moxham, Head of Marketing at Yoplait.
The new limited-edition packs will hit shelves in October and run across the entire Petits Filous pots range, including small pot, big pot, dairy free and no-added sugar.
The brand is also being supported by its biggest campaign of 2024 entitled ‘Try Your Luck With a Lick’ to amplify the limited-edition packaging and competition. The campaign will feature in out-of-home advertisements, including a special build in two London locations, video on demand, online video, social media and in-store.
“Our Mission is to get kids eating yoghurt for the nutritional benefits it brings, including the added fortification which helps kids develop healthy bones. Adding an injection of fun into our packs will ensure that Petits Filous stays front of mind for parents and carers and is a top choice for kids,” added Moxham.
