Procter & Gamble launched its first Spring limited edition collection across its home and fabric brands.
Recommended by its brand ambassador, Sophie Hinchliffe (Mrs Hinch), the collection will be available in stores from this week.
Hinchliffe has been a P&G ambassador since 2018, having built up 4+ million followers on social media by sharing cleaning tips.
The Country Garden collection will initially be available in Home Bargains and B&M, with wider roll-out to follow. The ranges includes Pods at an RRP at £8.50, Fabric Conditioner at £3.50, In-Wash Scent Boosters at £3.00, Bold Gel at £5.00, Febreze Air Mist at £2.50, Febreze Fabric Refresher at £2.50, Febreze Bathroom at £2.50, Febreze 3Volution Plug-In Refills at £3.50, Flash Spray Wipe Done at £2.50, Flash All Purpose at £3.00, Flash Speed Mop Wet Cloth Refills £7.00, Fairy Platinum Plus at £10.00, and Fairy MaxPower at £3.00.
Hinchliffe: “I am so excited that Spring is finally here! We are very much looking forward to spending more time outside in the garden in the upcoming months and P&G has captured that scent perfectly for us all to bring into our homes, in the new Country Garden range. I’ve used and loved all of these brands for so many years. I can’t wait for everyone to try it; launching at the perfect time for those who love a big Spring clean!”
Ayca Turgay, Communications Director at P&G, added: “We know our shoppers love seasonal limited edition collections, and we’re so pleased to launch our first ever cross-category Spring collection to deliver exactly that. With the support of our lead ambassador Mrs Hinch, the Country Garden range brings a fresh scent of Spring across our home and fabric care brands.”
