PG Tips’ iconic Monkey mascot is making a comeback, with the launch of the new reality TV-inspired ad, At Home with Monkey.
The ad follows Monkey’s new life with his wife, Mrs. M, played by comedian and actor Emily Atack. As the face of the PG Tips brand for more than 20 years, the campaign will be supported by a spend of £8m.
The campaign broke on social and YouTube yesterday and goes live across TV and VOD from tomorrow. OOH shot in the style of classic reality TV promos, with the wordplay ‘Steaming Now’, is accompanied by a limited edition Monkey pack and shopper activations.
Elle Barker, UK and Ireland chief marketing officer at Lipton Teas and Infusions, said: “Monkey is a legendary mascot beloved by the British public – people have missed him, so have we! His comeback is long overdue and this new campaign captures the chaos of family life and the role that tea plays in fuelling the day for British families. Our ‘Live life one tea at a time’ campaign puts the iconic PG Tips brand and infamous Monkey back in the spotlight where they deserve to be.”
