Baby food brand Piccolo has increased its distribution in over 400 Tesco stores with the addition of 17 new lines.
The increased distribution includes Piccolo’s new Peach & Mango and Banana & Blueberry Natural Yoghurt pouches (RRP: £1.50), as well as Strawberry & Banana and Mango & Pineapple Brekkie pouches (RRP: £1.50). The range also includes Piccolo’s rebranded multipacks.
Meanwhile, Piccolo has teamed up with Tonies and Micro Scooters to launch two on-pack competitions with a range of age-specific products to give parents the chance to win £600 worth of prizes a month for a whole year. The competitions are running on two of Piccolo’s multipacks.
Founder, Cat Gazzoli, commented: “This is a really exciting time for Piccolo as a challenger brand. Having a big retailer like Tesco back our missions to provide parents with products to ensure their kids are fed properly for the future.
“This is a major step in the right direction for smaller brands, as we now have almost double the range available in store, and parents can find us in over 400 Tesco’s to shop our range, including our brand new Brekkie and Natural Yoghurt pouches. Maximum goodness, minimum nonsense.”
