Peanut butter brand Pip & Nut is entering the snack category with a range of oat bars.
Made from the brand’s peanut butter and wholegrain British oats, the bars are high in fibre and contain 6g of plant-based protein. They come in three flavours – Original, Chocolate and Apple & Cinnamon – and are made entirely of plant-based ingredients.
Pip & Nut founder Pippa Murray commented: “I’m delighted to be extending Pip & Nut’s product offering with these new peanut butter stuffed oat bars. This range was inspired by our community of fans and their love of peanut butter on oats for breakfast. It’s such a popular combination for a reason – it tastes great and is really satisfying – however we didn’t feel like there was an on-the-go option on the market that matched up when it came to flavour or nutritional credentials.
“Over the years we have perfected our peanut butter and these new bars are literally stuffed with it. They’re really delicious and packed with natural nuttiness; I can’t wait for consumers to try them.”
Pip & Nut’s new Peanut Butter Stuffed Oat Bars will be available individually (£1.35) and in multipacks of three (£3) from Amazon and select WHSmith stores. Multipacks of Original and Chocolate will be available in Tesco stores nationwide from 17 July.
