Pizza Express has introduced a range of frozen pizzas, pastas and garlic bread exclusively in Tesco.
The move follows the recent overhaul of the Pizza Express retail range to include an expanded chilled offering and refreshed packaging.
Having launched its supermarket range 20 years ago, the restaurant brand noted that it now forms a substantial part of the business with a retail sales value of £110m.
The new range includes products such as the Margherita Speciale and the American Speciale pizzas, as well as Padana, Lasagna, Spinach & Ricotta Cannelloni, Pollo Forza Pasta, Spaghetti Meatballs and Garlic Bread with Mozzarella.
Rich Mills, Retail Director at Pizza Express, said: “Our frozen range is backed by more than 20 years of experience in offering customers restaurant-quality chilled pizzas, and this new range allows us to enter the frozen category where we know our customers are purchasing for convenience and different meal occasions to that of chilled.
“We’re very proud to be an omnichannel brand, and with our retail range, customers are able to have an enlivening dining experience at home – whether it’s dinner for tonight with our chilled range or an upcoming dining occasion, customers can now plan ahead for with our frozen range.”
NAM Implications:
- To place these results in perspective…
- Retail sales represent 25% of Pizza Express total sales.
- i.e. not insignificant, worth factoring into retail competition in the category…
- …and a pointer for others in foodservice.
