Pladis is adding two limited edition variants to its £89m Jacob’s Mini Cheddars snacking range.
Dialling up the brand’s ‘baked with real cheese’ credentials, the two new variants – Jacob’s Cheese & Red Onion Mini Cheddars and Jacob’s Cream Cheese, Garlic & Herb Mini Cheddars – will be rolling out in supermarkets from the beginning of February. They join the core line-up of Original, Red Leicester and Smoky BBQ flavours.
“These new additions are designed for younger shoppers seeking bold, trending flavours, which in turn drive incremental sales,” said Kate Stokes, Marketing Manager for Mini Cheddars.
“It follows a strong track record of successful flavour additions to the Jacob’s Mini Cheddars line-up. We know Mini Cheddars fans love a new flavour as much as we do, and we’re always listening. Like the core range, these additions are baked with real cheese and full of flavour.
“These latest launches are available in two distinct formats to drive penetration within a whole host of occasions. The classic multipack of six, as well as a single-serve convenience channel PMP to help independent retailers boost volumes, mean shoppers can enjoy exciting new cheesy varieties on-the-go, in their lunchbox, or while snacking at home.”
Both flavours will be available in Sainsbury’s from 3 February in multipacks of 6 x 23g bags (RRP £1.89) before launching in a 90g PMP (£1.25) for independent retailers. The range will be rolling out more widely nationwide across multiple grocery, convenience, and wholesale from March.
