Pladis is adding the trending flavour Hot Honey to its McVitie’s Jaffa Cakes range.
Limited edition McVitie’s Jaffa Cakes Hot Honey Flavour combines the sweetness of honey with chilli heat in a jelly covering the light sponge cake base and coated in the Jaffa Cake signature dark chocolate.
“This launch builds on the success of limited edition Jaffa Cola Bottle, where hot honey is a flavour that’s trending globally amid a bigger movement that’s seen people embrace sweet and spicy across a wide range of food products,” said Jessica Woolfrey, Marketing Manager, pladis UK&I.
“We know consumers are increasingly looking for new and exciting flavours, and ‘swicy’ – sweet and spicy – hot honey is one of the most popular newer trends, with a huge following on social media and across the culinary world.
“We are once again demonstrating our category leadership by launching a unique new flavour. This ‘heat meets sweet’ trend has taken the savoury world by storm, and now we’re ready to boldly bring it into Jaffa Cakes. It packs a punch and has the ability to drive buzz, especially among younger consumers, just like Jaffa Cola Bottle did!”
McVitie’s Jaffa Cakes Hot Honey (RRP £1.50, PMP £1.49) has launched in Asda with wider rollout to other multiple retailers, wholesale depots and convenience stores to follow.
The McVitie’s Jaffa Cakes core range is being supported with a PR, above-the-line and social campaign in the coming months, as well as in-store point-of-sale activation. McVitie’s Jaffa Cakes is a £70.7m RSV brand in the UK.
