Pladis is adding two new milkshake variants to its McVitie’s Penguin Cake Bar range.
Available in packs of five bars, McVitie’s Penguin Strawberry Milkshake Cake Bar is a chocolatey cake bar topped with a strawberry milkshake flavoured cream covered in milk chocolate, while McVitie’s Penguin Chocolate Milkshake Cake Bar is a chocolatey cake bar topped with a chocolate milkshake flavoured cream, also encased in milk chocolate.
“These deliciously soft cake bars with milkshake flavoured cream are inspired by the trending concept of milkshake flavours, bringing a fun and indulgent twist to the beloved Penguin brand,” said Zeynep Daghan Erol, Brand Manager, pladis UK&I.
“We are building on the popularity of our original Penguin Cake Bar, which has a rich and creamy chocolate filling layered on a delicious spongey base. We have introduced what we know are two popular milkshake flavours to our cake bars, and they performed particularly well in testing, where 69% of consumers found Penguin Milkshake concept to be unique and 81% expressed strong interest in trying and purchasing it.
“The cake bars are individually wrapped for convenience and are a great on-the-go treat or lunchtime snack.”
The five packs of McVitie’s Penguin Strawberry Milkshake Cake Bar and McVitie’s Penguin Chocolate Milkshake Cake Bar (RRP £1.75) will launch in Morrisons from 24 March before rolling out more widely to other multiple retailers, convenience stores and wholesale depots from mid-April.
