Pladis has continued expanding its McVitie’s BN brand in the cake category with the launch of new Popping Candy Cake Bars.
Available in two flavours – Crackling Chocolate and Sizzling Strawberry – McVitie’s BN Popping Candy Cake Bars offer a combination of chocolate or soft strawberry sponge, topped with smooth chocolate cream or traditional light cream respectively, with both offerings filled with popping candy pieces.
They are available in packs of five individually wrapped bars, aimed as a lunchtime or evening snack.
The launch follows BN’s expansion into the cake category earlier this year, with the launch of Mini Rolls generating £0.9m RSV since landing on supermarket shelves. Pladis is hoping to replicate the success of McVitie’s BN in biscuits where, so far this year, sales have topped £4.3m.
“Sales of McVitie’s BN have soared since it returned to supermarket shelves last year,” said Niall O’Connor, Senior Brand Manager – Cake at pladis UK&I. “So we’re now taking everything we know about why shoppers love our BN biscuits and applying this to a complementary category – cakes.
“We’ve already started this with McVitie’s BN Mini Rolls and, since launching in January, this product has helped us welcome a whole new cohort of cake-lovers to the brand. Now we’re taking things up a notch with McVitie’s BN Popping Candy Cake Bars.
“With their signature smile, McVitie’s BN biscuits are treasured not just for their great taste, but for their ‘fun’ factor – and McVitie’s BN Popping Candy Cake Bars tick both of these boxes. Mixing the classic flavours BN is known and loved for with a surprise pop of candy for an extra taste sensation, our BN Popping Candy Cake Bars promise a unique, exciting snacking experience which will help tantalise the tastebuds of younger families on the hunt for novel treats.”
McVitie’s BN Popping Candy Cake Bars are available with an RSP of £1.25 in Asda, as well as in the convenience and wholesale channels.
