Pladis is expanding its fast-growing snack brand Flipz with the introduction of a limited-edition cinnamon bun-inspired flavour.
Set to appeal to shoppers on the lookout for innovative sharing snacks inspired by trending flavours, Flipz Cinnamon Bun Flavour is aimed at existing shoppers and recruiting more newcomers to the brand.
“UK consumption of cinnamon products has increased by 59.5% since 2016, partly thanks to the growing popularity of bakeries that specialise in cinnamon buns,” explained Adam Woolf, pladis UK&I.
“And with 14% CAGR forecasted for cinnamon products between now and 2027, now is the perfect time for us to expand the Flipz range with this on-trend flavour.”
The new Flipz Cinnamon Bun Flavour will hit Co-op and Nisa shelves from 12 June, before rolling out further in the convenience retail and wholesale channels. A 90g sharing pouch will be available (RRP: £1.65), alongside an 80g PMP (£1.25).
