Pladis has introduced a new non-HFSS recipe to its Jacob’s Crinklys range.
Rolling out across all major supermarkets this month, Jacob’s Crinklys non-HFSS will be available in existing Cheese & Onion and Salt & Vinegar flavours. Replacing the original in multiple retail, the revised recipe for the oven-baked crinkled snack now contains 30% less fat.
“Jacob’s Crinklys has been enjoyed in wider retail for some time, as shoppers love their full-on flavour and oven-baked crunch,” said Asli Akman, Marketing Director – pladis UK&I. “So, it was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to supermarket shelves with a new, healthier recipe.
“We’ve also made them especially easy for shoppers to spot with unmissable ‘30% Less Fat’ flashes across our redesigned non-HFSS multipacks, along with ‘Oven-Baked’ flashes on the entire range. By emphasising these points of difference on-pack, we’re confident we will increase appeal for Jacob’s Crinklys across the board and attract savoury snacking shoppers looking for something a little lighter to tuck into.”
In the supermarket multiples, Jacob’s Crinklys non-HFSS will be available in multipacks of 6 x 23g bags (RRP: £1.35) and 150g sharing bags.
Pladis is also launching a channel-exclusive £1.25 PMP format for independent retailers.
