Pladis is launching a new range of snacks under its Jacob’s brand.
Created to leverage the key sharing occasion, Jacob’s Bites come in recyclable 125g boxes with four flavour combinations – Mature Cheddar & Caramelised Onion, Red Leicester, Sweet Chilli & Sour Cream and Smoked Paprika. The seasoned biscuits are oven-baked and contain no artificial colours or flavours.
“We have over 170 years of baking the nation’s favourite savoury biscuits under our belt, so we know a thing or two about using the best ingredients to create the tastiest savoury snacks,” said Asli Akman, Marketing Director – Savoury at pladis UK&I.
“We have spotted an unmissable opportunity to unlock further growth with a new range which will take Jacob’s beyond the cheeseboard and into brand new snacking occasions.
“Brits are snacking more than ever, and this means more and more shoppers are looking for quick, grab-and-go options for sharing, but existing Savoury Biscuits formats aren’t fit for purpose when it comes to these new snacking moments. As a result, the category currently under-trades in almost two-thirds of all savoury snack occasions (64%), which means there’s a huge growth opportunity for the taking.
“This latest range is the perfect way to plug the obvious gap in Savoury Biscuit aisles for flavour-packed snacks in convenient, shareable formats, tantalising the tastebuds of a new, younger generation of savoury snack buyers in the process.”
Jacob’s Bites (RRP: £2.00) will be available in Tesco from the end of the month, before rolling out more widely to other multiple retailers, convenience stores and wholesale depots from mid-August.
