Pladis is looking to expand the appeal of its McVitie’s Rich Tea range by adding a new flavour.
McVitie’s Rich Tea ‘The Cocoa One’ features a crisp cocoa biscuit that falls under the government’s HFSS threshold. It follows in the footsteps of McVitie’s ‘The Light Ones’ range, where its lower sugar Digestives and Rich Tea variants have proved popular among consumers looking for a permissible treat, clocking up almost £10m in sales.
Pladis noted that the launch of McVitie’s Rich Tea ‘The Cocoa One’ marked the next step in diversifying its portfolio to make sure there’s something for everyone – from the ultra-indulgent, through to lighter options. The new line is rolling out in Tesco with an RRP of £1.79 (300g pack).
NAM Implications:
- A new talking point.
- An extra facing.
- Below the HFSS line.
- Iconic brand.
- Who knows…
