Pladis is adding a pink-coloured berry-flavoured variety to its McVitie’s Digestives range.
The limited-edition McVitie’s Pink Digestives Raspberry & Cream Flavour biscuits are digestives topped with a raspberry and cream flavour coating.
“As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite,” said Benazir Barlet-Batada, Marketing Director, pladis UK&I.
“We know consumers are currently enjoying nostalgic flavours across a wide range of food and drink products, and that nostalgia in food isn’t just about recreating the past, it’s about rediscovering it in a way that feels new and exciting. Meanwhile, pink is also still trending as a popular colour across food and drink.
“Our new Pink Digestives are fun, fresh and packed with fruity flavour, designed to delight loyal Digestives fans and foodies alike.”
McVitie’s Pink Raspberry & Cream Flavour Digestives (RRP £2.35, PMP £2.25) will be available in Sainsbury’s from 16th June, before rolling out more widely to other multiple retailers, wholesale depots and convenience stores from July.
