Pladis, the owner of the McVitie’s, is relaunching its Better Biscuits platform, designed to support independent convenience store owners with the insights, tools and support to boost their biscuit and snack sales.
The company stated that the platform is now better than ever, and is a one-stop hub for advice, planograms, exclusive rewards, treat trials and more.
“Creating the perfect range of biscuits and snacks instore can be challenging,” said Paul Burns, Head of Impulse Performance & Planning, pladis UK&I. “Our carefully designed planograms cater for all different store types with impartial advice that includes all the best-loved brands, not just ours.
“Simple, accessible and easy to replicate, our tailored blueprints help independent convenience owners to quickly finesse their snacking fixtures – and start cashing in on the benefits.”
Pladis noted that snacking bestsellers should take up the lion’s share of shelf space – as 80% of sales come from just 7% of products – but leaving room for NPD is key to encouraging additional impulse purchases.
“As a Better Biscuits member, independent convenience retailers get access to our latest POS kits, free of charge, every 30 days,” added Paul Burns. “Our bespoke kits include professionally designed posters, shelf talkers and more, providing hassle-free tools to let shoppers know about the hottest new trends and offers in biscuits and snacks.”
Retailers who join the Better Biscuits network of independent convenience stores can claim a free case of product.
“We’re very excited to bring Better Biscuits to the UK’s independent convenience store network, and to become a partner helping to drive biscuit and snack sales and increase profits,” concluded Burns.
