Pladis has added to its McVitie’s brand with the launch of the new Tartlets range.
Available in two flavours – Chocolate and Raspberry – McVitie’s Tartlets features a crumbly golden-baked biscuit base, filled with white cream and topped with either milk chocolate or raspberry yoghurt.
They are rolling out in Asda and select discounters at only 75p per 100g pack. The company stated that its latest innovation aims to tap into soaring shopper demand for good value groceries.
“With our new McVitie’s Tartlets, we’re helping even more biscuit-loving Brits enjoy McVitie’s at an even more affordable price point,” said Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I.
“By launching a new, tasty treat which aligns perfectly with Brits’ snacking priorities, we’re extending appeal among existing McVitie’s fans and providing even greater choice across the McVitie’s range. This is particularly important at a time when great value is right at the top of households’ shopping lists.”
