Pladis is tapping into demand for nostalgic flavours and recipes by launching a trio of new limited-edition products across its McVitie’s biscuit and cakes portfolio.
First up, McVitie’s has reimagined the two quintessentially British desserts as additions to its £8.6m Cake Bars line-up: Eton Mess and Lemon Meringue.
McVitie’s Eton Mess Cake Bars feature a soft, strawberry-flavoured sponge topped with light cream and crunchy meringue pieces, covered in milk chocolate. Meanwhile, McVitie’s Lemon Meringue Cake Bars are made up of a lemony sponge, topped with lemon cream featuring crispy meringue swirls and sugar pearls and coated in milk chocolate.
“Eton Mess and Lemon Meringue are two iconic British desserts which often evoke fond memories of warm summer evenings spent indulging with loved ones,” said Adam Woolf, Marketing Director – McVitie’s at pladis UK&I. “As we head towards spring and summer, we wanted to capture this, but in a format which meets the needs of modern snackers.”
Adding to the line-up, McVitie’s is launching a limited edition for its Iced Gems range. Featuring the same signature biscuit base, the new variant is topped with a swirl of icing that captures the flavour of candy floss.
“As the centrepiece to many a kids party or family gathering, McVitie’s Iced Gems is a brand that’s long held a place in the nation’s hearts,” said Woolf. “Now, we’re launching a hugely popular new flavour which is reminiscent of the nostalgic love that’s at the heart of McVitie’s Iced Gems.”
Both of McVitie’s limited-edition Cake Bars are being launched in supermarkets in packs of five individually wrapped 24.5g bars (RRP: £1.25), before rolling out across convenience and wholesale. Meanwhile, McVitie’s Iced Gems Candy Floss multipacks (5 x 23g) launch in Iceland this week (RRP: £1.25) and will be available more widely across multiple grocery from the end of April.
