OceanSaver, a maker of plastic-free, plant-based laundry, cleaning sprays, and dishwashing products, is set to make its TV debut this week.
The brand was one of five winners of the Sky Zero Footprint Fund, which awarded the company with £250,000 worth of TV media across Sky Media’s portfolio of TV channels.
OceanSaver’s campaign ‘The Ocean Will Thank You’ aims to encourage people to make an easy everyday switch to save ocean life from plastic pollution and harmful chemicals.
The campaign includes OOH, social and in-store activities, with a TV advert airing tomorrow.
As part of the brand building, OceanSaver will buy ad space via Sky AdSmart and Video on Demand, targeting the top 20% of the most environmentally engaged households, using location-based targeting (obtained via DTC and Tesco sales data). The advert is expected to reach 630,000 households every week, creating an uplift in brand awareness bolstered by location-targeted YouTube and Meta ads.
Adam Parker, re-founder and marketing director at OceanSaver, said: “We need to save the Ocean, so the Ocean can save us. We’re crabsolutely delighted to partner with Sky and the Longest Johns to take our positive message to millions. Now anyone can switch from plastic and harmful chemicals – the Ocean will thank you. These are simple switches that can create impact for generations.”
