Britvic’s plant-based drink brand Plenish has launched its first-ever holistic campaign, showcasing its full range of products and including a new ‘It’s all good’ tagline.
Wake Up With Plenish is the brand’s biggest campaign to date and was launched during Veganuary to take advantage of the most significant month for consumer recruitment within plant-based categories. The campaign will be visible across Meta, TikTok, digital display, out-of-home advertising, radio, in-store and through influencer content, using third-party technology to target the same users across all platforms and focusing on early parts of the day.
Celebrating the versatility of the Plenish range for people’s morning routines, it calls on consumers to understand the importance of breakfast and the morning rituals that set you up for the rest of the day.
Alex Petrogiannis, Marketing and E-Commerce Director at Britvic, said: “From avoiding unnecessary artificial ingredients in plant-based m*lks to adding health benefits in juice shots, nothing encapsulates the essence of Plenish better than our first ever brand campaign and new tagline ‘It’s all good’. Our goal is to drive brand awareness at a time when we know UK consumers are looking to adopt healthier rituals and start their year well. We want to ensure we are front of mind at every opportunity – whether that’s in-store or in a café to help our customers drive sales in 2024.”
