Britvic’s plant-based drinks brand Plenish is expanding its dairy alternatives range with the launch of three organic Barista M*lks – Oat, Almond and Soya.
The trio are claimed to be the UK’s only Barista M*lk range free from added oils and additives, with Plenish known for its naturally sourced ingredients. Rolling out in the grocery sector from 18 September, the move aims to support retailers by offering broader choice in the growing barista segment, while encouraging shoppers to trade up.
Russell Goldman, Managing Director for Plenish, commented: “Plenish is going from strength to strength, with our current range of m*lks growing at +60%, primarily driven by consumers moving to more clean ingredients.
“A range of Barista M*lks is the next step on our journey of bringing shoppers more choice when it comes to premium products that deliver on great taste and functionality, without the need to compromise on naturally sourced ingredients. It was vitally important for us to take our time with this launch, to ensure we were delivering the right range of products to meet consumer needs when it comes to barista quality coffee at home, in addition to supporting our retail partners growth in this area.”
Plenish Barista M*lks will be available to buy in 1L cartons, Oat and Soya will have an MRSP of £2.40 and Almond will have an MRSP of £2.75. The launch will be supported by the brand’s biggest marketing campaign since its acquisition by Britvic in 2021.
