Polytag, a developer of QR codes that deliver new marketing opportunities, has announced a new partnership with Conway Kombucha, producers of Blighty Booch. The move aims to enable the kombucha drinks brand to increase direct-to-consumer sales and enhance communication with customers through a QR code solution.
Blighty Booch will now feature Polytag’s GS1-approved QR codes on bottle labels across its range. Once scanned, the QR codes take consumers to customisable, branded landing pages – developed using a tool on the Blighty Booch dashboard.
Through their dashboard, hosted on the Polytag platform, Blighty Booch can tailor messages to different consumer groups or by range, which can be updated or amended anytime.
By scanning a tag, the brand can provide consumers with facts about the product’s health benefits, information on its naturally fermented Kombucha, latest offers, recycling advice or even drive them to Blighty Booch’s online shop.
The partnership will also provide Blighty Booch with access to consumer insights that can be used to shape the brand’s future marketing strategies. Polytag’s platform claims to deliver information on consumption patterns and regional sales data, based on where every QR code is scanned and how customers interact with the brand after purchasing a product.
By partnering with Polytag and applying the QR codes, Blighty Booch hopes to improve engagement with customers and increase sales across its ranges.
Mark Pavey, Director at Blighty Booch, commented: “We are thrilled to join forces with Polytag and benefit from its exciting technology. Doing so not only provides our consumers with detailed product information straight to their phones, but it also gives us an additional direct-to-consumer sales and marketing channel that we didn’t have access to before. The unique-every-time-QR codes really are a fantastic innovation and have the potential to revolutionise the way brands are brought to life for consumers. We are really looking forward to seeing how they complement our other marketing efforts.”
Alice Rackley, CEO at Polytag, added: “At Polytag, we believe in the power of collaboration to drive meaningful change. By working closely with Blighty Booch to understand the company’s challenges, we have been able to help them open up a whole new marketing channel thanks to our unique-every-time QR codes.
“Not only will the codes provide Blighty Booch with an opportunity to communicate directly with consumers about their products, ingredients, health benefits and more, but they will also enable the company – via the easy-to-construct bespoke landing page – to send consumers straight to their online shop. It really is a win-win process for both businesses and their customers.”
