Pork Farms is launching Mini Melton Mowbray Pork Pies to offer more premium, branded options in the food-to-go market.
Building on the success of its medium-sized pies, Pork Farms is introducing the Mini Melton Mowbray Pork Pies in a two-pack format (£1.30 RRP, 110g). They are rolling out in convenience chains, including Morrisons Daily and SPAR.
The new line has been designed to provide a branded, premium option for meal deals, while also strengthening Pork Farms’ presence across snacking occasions.
The launch comes as Pork Farms sees strong value growth of 10% and volume growth of 3%, outperforming the total pork pie category, which is growing by 0.6% in value and 0.4% in volume.
Jason Manley, Brand Director at The Compleat Food Group, said: “As the UK’s leading pork pie brand, valued at £17.1m and driving strong category growth, we recognised a growing preference for Melton Mowbray pork pies. This presented an opportunity to introduce a smaller version of our popular medium-sized pies, offering shoppers a convenient, high-quality choice which is perfect for those on the go.”
