Leading pork pie brand, Pork Farms, has entered the meat snacking category with four new products.
Pork Farms’ Pork Meatballs (300g, £2.50 RRP), Maple Bacon (50g £2.50 RRP), Frankfurters (350g, £2.50 RRP) and Bratwurst (540g £3.50 RRP) have launched into major grocery retailers and C&I this month, offering consumers a range of ready to eat snacks that can also be eaten hot as part of a variety of meal occasions.
With the meat snacking category growing by 10% YoY and now worth £384m annually, Pork Farms said it saw an opportunity to evolve its brand and use its 93 years of expertise in pork to attract a younger audience of shoppers who are looking for high protein meat snacking options.
Nick Partridge, Marketing Manager at Pork Farms, which is part of The Compleat Food Group, said: “At Pork Farms we have a long history in creating the highest quality pork pies, which has helped the brand grow by 45% in the past year alone and cemented our position as the UK’s number one brand in pork pies. We are now using our significant expertise to move beyond creating the tastiest pork pies to deliver the best in pork meat snacking, to attract a new, younger audience and draw more shoppers to the fixture.
“Meat snacking offers significant opportunities for innovation, and our four new products are bringing exciting new flavours and formats to the category. It is just the start of an exciting pipeline of NPD for Pork Farms in 2024 as we seek to shake up and drive growth in the category.”
