Pot Noodle has released a new flavour in its Fusions range, Korean BBQ Beef. The innovation aims to tap into the fast-growing food trend of Korean street food.
To launch the new flavour, Pot Noodle partnered with Co-op Academies, giving students the opportunity to inspire the designs of the in-store point of sale. The students went through a Dragon’s Den-style competition, with the winning design now on point of sale in more than 1,200 Co-op stores.
Pot Noodle Fusions Koren BBQ Beef is available exclusively at Co-op for three months and will roll out to the wider grocery channel in January.
