Value-orientated cosmetics range, Make Up Gallery, is celebrating its 10-year anniversary with new branding, new products, and a major sales event. The make-up range can only be found at Poundland and offers products costing from £1 to £3.50.
The range’s revamp includes purple and lilac branding across the full product portfolio and a packaging refresh.
Six new products have also been added to the line-up: Prime Time Mattifying Primer (RRP £3.50), Glow The Distance Highlighter (RRP £2.50), Got You Covered! Foundation (RRP £2.50), Gloss Over It Lip Gloss (RRP £1.50), Get Lippy Lip Liner (RRP £1), and Time to Shine Quick Dry Nail Polish (RRP £1), each in a number of shades.
Make Up Gallery Marketing Manager Annie Anstey said: “Affordable cosmetics are having a real moment; tightening purse strings and fleeting make-up micro-trends driven by TikTok and social media mean people are looking to buy into new looks without breaking the bank. This is the first major refresh in its history – the right time to give Make Up Gallery a glow-up and celebrate its 10-year anniversary.”
As part of the rebrand, Make Up Gallery is installing new displays in almost 800 Poundland stores nationwide, showcasing the full, extended product line-up and new-look range.
Poundland’s beauty buyer Maria Gaina said: “We’re incredibly proud of our award-winning Make Up Gallery range and its 10-year success. It’s at the heart of what we offer customers – amazing quality at an amazing price.
“Our new look will give the brand a lift, making it even more accessible so new customers and existing fans that get the latest looks for less. I’m super excited to see the new brand refresh in stores and how it’ll evolve over another 10 years.”
To further celebrate its anniversary, Make Up Gallery is bringing its new look and product launches directly to shoppers in its biggest-ever event: Unlock The Gallery, taking place on Tuesday 29 and Wednesday 30 October in the Birmingham Bullring. The brand has over 10,000 samples to give away across the two days, as well as offering make-overs.
NAM Implications:
- A reminder that there are many segments to a market.
- But a 10-year anniversary for a ‘Pound-shop’ cosmetics range was a personal surprise…
- …complete with new branding, new products, and a major sales event to boot.
- Every category has an entry point.
- (i.e. if you don’t do it, someone will)
- The times are a-changin’
