Premier Foods has unveiled a new addition to the cake aisle with the Cadbury Caramel Celebration Cake.
The new launch aims to help retailers tap into the popular caramel flavour, which is growing 10% year-on-year in cakes.
Naomi Shooman, Global Marketing Director of Sweet Treats at Premier Foods, commented: “The introduction of our latest Cadbury Cakes innovation will delight shoppers and drive retailers’ sales by offering truly differentiated choice under the Cadbury Caramel sub-brand. The Cadbury Caramel Celebration Cake is a delicious crowd-pleaser for any sharing occasion, tapping into a trend-led and popular flavour, that’s sure to be a big hit with consumers.”
Alongside the launch, Premier Foods has brought back Cadbury Caramel Mini Rolls. Previously a seasonal limited-edition, the treat has an updated recipe to dial up the caramel flavour and is now available all year round.
The Cadbury Caramel Celebration Cake (MRSP: £15.00) has launched in Morrisons and will be more widely available from June. Cadbury Caramel Mini Rolls (MRSP: £3.50) are in stores now.
