Plantastic has expanded its range of Protein Boost Pots with the launch of a Curry & Rice variant in Tesco (MRSP – £1.15).
The product joins the brand’s line-up of Bolognese Pasta and Satay Noodles that offer plant-based, quick meal solutions.
Katherine Cook, Plantastic Brand Director at Premier Foods, commented: “We have seen our UK consumers coming back time and time again for our Protein Boost Pots, with repeat purchases at an all-time high. With 31% of consumers looking for plant-based offerings within the UK Quick Meals and Snacks category, and 2 out of 3 consumers desiring more protein from the category, our Plantastic Protein Boost pots are well-positioned to win incremental baskets.
“We anticipate the range to appeal to health-conscious consumers, with all products in the range high in protein (Curry & Rice has 13g protein), low in fat and with no artificial colours or preservatives. We’re confident that the flavours within our range deliver, which is why we are running a Money Back Guarantee across the entire Plantastic portfolio until 28th May 2024.”
