Premier Foods is expanding its plant-based offering into the cooking sauce category with new Plantastic Creamy Pasta Sauces.
Currently rolling out across the grocery channel, the sauces aim to appeal to shoppers looking for products that can help them to make plant-based meals quickly and easily at home.
Plantastic Creamy Pasta Sauces contain no artificial colours or preservatives, and are available in three flavours: Tomato & Chargrilled Pepper, Spicy Cajun Tomato and Caramelised Onion & Sweet Potato (MSRP: £2.79 – 350g).
Plant-based food is currently valued at £1.79bn and is estimated to reach £2bn by 2024. Premier Foods stated that with 31% of people believing that plant-based food doesn’t taste as good as non-plant-based, its Plantastic range was on a mission to tackle this perception with its expansion into the sauces category.
Hong Sim, brand director for plant-based food at Premier Foods, commented: “We have created this range of unique sauces which deliver creaminess, without the use of dairy, to ensure that plant-based consumers don’t have to compromise on taste.
“Our mission is to popularise plant-based by offering products that respond to the demand for great taste, convenience, and quality. We have done exactly that by introducing the brand into a new category in three flavours within the grocery sector. This new range aims to attract new customers into the cooking sauces category whilst offering a solution to those looking for plant-based products that will deliver on taste.”
