Premier Foods is reducing the price of its price-marked packs (PMPs) in the convenience channel, across selected lines for Ambrosia and Batchelors.
The company stated that it was on a mission to help retailers make the most of the growing value opportunity, with Batchelors Super Noodles being reduced from £1.45 to £1.09 and selected Ambrosia cans dropping from £1.95 to £1.50.
Rob Craven, customer controller of wholesale & convenience at Premier Foods, commented: “We know that for some shoppers, value is everything right now. They want to feel like they are getting good value for their money, and PMPs are an effective and visible way of showing this in-store.
“From experience, we have seen just how important this format can be across our products and by lowering the prices even more, we aim to help retailers drive more volumes across popular favourites, Batchelors and Ambrosia.”
The new PMPs – Ambrosia Rice Pudding tin (PMP £1.50), Ambrosia Devon Custard tin (PMP £1.50), and Bachelors Super Noodles Mild Curry, Chicken, BBQ Beef, and BBQ Bacon (£1.09) – are now rolling out in wholesalers.
