Primula is bringing a new flavour innovation to the dairy aisle with the launch of Carolina Reaper flavour.
Made with real cheese, the new variant delivers a “thrilling kick of heat that’s equal parts exhilarating and challenging, designed for those who truly crave the edge of spice”.
Available from today exclusively in Iceland (RRP £1.85 / 140g tube), Primula Carolina Reaper aims to encourage trial of bold flavour experiences with the brand message: ‘Don’t Ask Why, Just Try’.
Lindsey Simpson, Primula NPD Manager, said: “We’re thrilled to introduce our boldest flavour innovation yet. The Carolina Reaper is renowned globally for its intense heat, and pairing it with our signature creamy cheese delivers a truly daring taste experience.
“This limited-edition launch reflects our commitment to pushing flavour boundaries and responding to adventurous consumer trends. We’re eager to see how shoppers embrace the heat!”
