Primula’s new ‘Burger Cheese’ and ‘Cheese ‘n’ Sriracha’ spreadable cheeses have secured additional listings in major supermarkets in time for summer.
Primula Burger Cheese (140g) is now available in Morrisons and Iceland, both online and in-store. Asda and Morrisons have launched Cheese ‘n’ Sriracha. Both flavours have an RRP of £1.85.
Burger Cheese had previously been available across Home Bargains stores. After a successful roll-out, Primula is now making it a permanent member of the flavour range.
Due to rising popularity and increased demand for both products, Primula is extending availability across major supermarkets with the aim of capturing the appetite of both existing and new customers looking for affordable cheese spreads.
Both Burger Cheese and Cheese ‘n’ Sriracha have been described as “outrageously delicious taste combinations, made for better-tasting BBQs and summer eating”.
Despite the challenging market conditions and reduced consumer spending across major supermarkets, Primula continues to perform ahead of many competitors, growing its sales value by 7%.
Lisa Thornton, Head of Marketing at Kavli, owners of Primula, commented on the news: “With BBQ season upon us, it’s good to extend our summer flavour offering to over 500 Morrisons and Iceland supermarkets nationwide.
“Primula is considered by some to be the ultimate nostalgic brand, but with growing demand for new and exciting flavour combinations it is time to develop Burger Cheese and Cheese ‘n’ Sriracha, two delicious spreadable cheeses perfect for customers wishing to enjoy garden parties and gatherings in the coming weeks.”
