Primula is introducing a new limited-edition flavour in time for Christmas – Primula Pigs in Blankets.
Rolling out in 863 Iceland stores and online, with an RRP of £1.85, the new product combines the classic flavour of pigs in blankets with Primula’s signature creamy cheese.
Primula Pigs in Blankets has been launched as part of the brand’s ‘Don’t Ask Why, Just Try’ campaign, encouraging consumers to step outside their comfort zone and experiment with unique flavour combinations during the festive season. Each week, social media influencers will encourage followers to experiment with unconventional festive foods using the new flavour, helping to drive campaign awareness online in the lead-up to Christmas.
Lisa Thornton, Head of Marketing at Kavli, Owners of Primula, said: “Pigs in blankets are a beloved Christmas tradition, and we’re excited to capture the essence of this classic dish in such an unusual way.
“Primula Pigs in Blankets is perfect for consumer’s favourite festive dishes, whether topping roast potatoes or bringing a squeeze to your Boxing Day Yorkshire pudding wrap. Many consumers don’t realise that Primula is also high in protein and calcium, making it an appealing option for health-conscious shoppers during a time of year when it’s tricky to make healthy yet tasty food choices.”
