Princes has teamed up with Swizzels to launch a range of squash drinks inspired by some of its well-known confectionery brands.
The range includes flavours from Swizzels lines such as Love Hearts, Drumstick, Parma Violets, Refreshers, and Squashies (RRP £1.25). They contain no added sugar, artificial colours or flavours, and are made with real fruit.
The seven concentrates are rolling out in Home Bargains, B&M and Farmfoods, with more flavours set to launch in Tesco and Aldi next month.
David Boyle, Head of Commercial Drinks at Princes, said it had spotted a gap in the market for a “sweet confectionery range of squash which would appeal to the whole family.”
He added: “Swizzels, with its well-established heritage, years of experience and family appeal, made for the perfect choice. We’re proud to have created an exciting range of squash which delivers across taste, convenience and value.”
