Following the success of Pringles’ ‘Scan My Mo to Help a Bro’ campaign last year, Mr P’s iconic moustache has once again been transformed into a QR code.
When scanned, the moustache will take people to Movember’s Conversations tool, where people can access resources and information to conduct meaningful discussions around mental health and wellbeing.
The Movember tube design, which can be found on Salt & Vinegar and Texas BBQ 185g flavours, is available in all major retailers until mid-November.
Pringles and Movember have teamed up each year since 2020 to showcase the power of connecting with friends, by encouraging people to get together, share and talk when they need help. To date, the partnership has raised over £1m in Europe, which has gone towards funding Movember’s vital mental health work, including the innovative Movember Conversations programme and Spot the Signs.
Earlier this month, Pringles and Movember also launched the Scan & Scran Café in London, a traditional British caff pop-up designed to help the nation have tricky conversations about mental health and wellbeing. The came as new research from Pringles shows that almost half of British men (47%) don’t know how to ask someone if they’re okay and 71% admit they could be better informed on how to talk to someone struggling with their mental health.
Seanáin Mcguigan, Pringles Brand Manager for UK&I, said: “Our collaboration with Movember aims to tackle the stigma surrounding mental health and wellbeing in a fun and accessible way. So, we’re excited to see our limited-edition Movember tubes hitting shelves once again and giving shoppers access to these valuable resources and tools by scanning Mr P’s moustache. We were thrilled by the positive impact of last year’s campaign, which drove over 127,000 scans to the Movember Conversations tool, and hope to encourage even more scans this year.”
Anne-Cecile Berthier, Country Director UK and Europe at Movember, added: “Our partnership with Pringles is about finding ways to help us feel more connected. Speaking about mental health and checking in with your mates are some of the most important things we can do. Starting a conversation about mental health can be daunting, so together we are finding new ways to encourage opening up to lighten the load.”
