Pringles is adding a Hot range to its portfolio. Rolling out in stores now, it includes five flavour options: Flamin’ Cheese, Mexican Chilli & Lime, Smokin’ BBQ Ribs, Kickin’ Sour Cream, and Sweet Chilli (RRP £2.25 – 160g).
Each flavour has a varying level of heat intensity, with Kickin’ Sour Cream and Sweet Chilli as the mildest up to Flamin’ Cheese at the spicier end of the scale. Four of the flavours are HFSS compliant, with the exception of Sweet Chilli.
The Hot offering will replace the Pringles Sizzl’N range, which launched in 2021.
Beth Johnson, Kellogg’s UKI senior activation brand manager, said: “We know our shoppers love spicy flavours, as we saw with our Sizzl’N range. Pringles Hot is the next evolution and allows retailers to capitalise on the demand for more spicy offerings.”
