Pringles has added Mexican Chilli & Lime flavour to its Sizzl’N range. The new flavour joins Kickin’ Sour Cream, Sweet Chilli, Spicy Chorizo and Cheese & Chilli.
The new variant taps into the demand for spice and heat, with chilli and lime being one of the top-growing flavours in the category.
The Pringles Sizzl’N range contains varying levels of heat, with no artificial colours or flavours to deliver the taste.
When launched in 2021, the range quickly became the best UK sub-brand NPD.
Nikki Breeze, activation brand manager at Pringles. said: “Our fans have come to expect bold and exciting flavours from Pringles and the launch of Mexican Chilli & Lime is sure to deliver on this. The flavour is designed for those who like to explore new, adventurous tastes with a spicy twist. Our Sizzl’N range has been a huge success and we can’t wait to see what people think of this delicious addition.”
Pringles Sizzl’N Mexican Chilli & Lime are rolling out in Sainsbury’s with an RRP of £2.25.
