Fast-growing snack brand PROPER has unveiled its first cheese-flavoured range.
The company noted that dairy is the biggest flavour in crisps, snacks, and nuts, and with over £750m spent on cheese-flavoured snacks every year, it aims to tap into this demand with its new cheese collection.
The new lines include ‘All the Cheese’ Lentil Chips, which blends the flavours of Cheddar, Emmental, Mozzarella, and Gouda into a crispy, savoury snack. It will be available Sharing £2 (85g), Multipack £2 (5 x 14g), Grab £1.10 (31g), and Singles £1 (20g) formats.
Meanwhile, the brand’s growing Savoury Popcorn collection, which already includes Tangy Chilli and Smoky & Sweet Paprika, will now feature a Mature Cheddar option. Described as a “golden cascade of rich, tangy mature cheddar”, the new popcorn flavour is said to offer a lighter, high-fibre alternative to traditional cheese-flavoured snacks. It will be available in Sharing £1.90 (70g), Multipack £2 (6 x 10g), and Singles £1 (20g) formats.
PROPER’s new cheese range will be available for convenience stores through Foodbuy, Bidfood, Hunts, Suma, Epicurium, Cotswold Fayre, Camelot Foods, CLF and Cress Co.
The new range will also be launched in Tesco and Sainsbury’s this month, followed by WH Smith on 21st April and Waitrose, Morrisons and Asda later this spring.
Both products are made with natural flavouring, contain no artificial colours or flavours, and are gluten-free.
Sandie Dilger, Chief Marketing Officer at PROPER SNACKS, commented: “The UK’s love for cheese is undeniable – it’s a go-to in everything from sandwiches to snacks, so it was important that we gave cheese the PROPER treatment.
“All the Cheese chips – with four real cheeses – and Mature Cheddar popcorn bring something new to snacks across both our popcorn and lentil chip bases.
“In a category where too many brands rely on artificial ingredients to create that cheesy flavour, we’ve taken our commitment to big and natural flavours to create a snack that meets consumer demand for great-tasting products.”
